09 June 2020



9.00 AM to Noon




Educating people to recycle better means improving your  communications. New digital tools bring new avenues for engaging with people. But how do you analyze and measure your data to understand how well your program is working?

Industry waste specialists Jenny English and Drew Rifkin have combined forces to teach you how to build a digital-forward culture in your programs that engages and empowers people to recycle better.

In this webinar you'll learn how to:

  • Evaluate and take stock of your waste and recycling programs
  • Review data and evaluate what's working and what isn't
  • Re-organize your programs using a more efficient strategy
  • Implement a digital-forward culture in your programs

Webinar details:

Date: This webinar is over. To access the recording, please signup on the form to the right.

Hashtag: #recyclingmatters

Log-in Link: This will be emailed to you in advance of the webinar.


Jenny English

Waste and Recycling Specialist

Jenny English is a waste and recycling specialist with over 8 years of experience in the industry. She is recognized as a Next-Generation Leader in the waste and recycling industry and was named to Waste360’s 2017 40 Under 40 Award list.

Jenny has a strong history in the waste field. In her home of Simcoe County, ON, she worked as
 an Environmental Technician monitoring landfills, then as a young landfill Site Supervisor.

Additionally, she spent time working in the Recycling Coordinator role for the city of Richmond, BC - learning first-hand the challenges educating and outreaching to residents. She has also completed a Bachelor of Environmental Science degree at Royal Roads University.

Jenny is a sought-after speaker, actively presenting at conferences and groups about the impact of data and communications in the waste and recycling industry.


Drew Rifkin

VP, Sales and Marketing

With over a decade of experience delivering technology consulting solutions to municipalities, Drew brings a deep understanding of the needs and concerns of local government in the waste and recycling sector to our team.

As the former President (and active Executive Board Member) of the BC Chapter of the Urban and Regional Information System’s Association (URISA BC),

Drew is a consulting and procurement expert. From local, regional and federal government agencies to militaries in North America and Asia, Drew excels in navigating multi-stakeholder governmental sales processes. 

A native of New York City, huge football fan and avid skier, Drew can be found on the slopes with his family when not advocating for good environmental management.

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